BEVs To Account For 15% Of 2023 BMW Sales
The BMW Group sold 93,931 fully-electric BMW and MINI vehicles in Q3 — an increase of 79.6% compared to the same period last year. The company was able to translate customer interest in its fully electric products into growth. “The sales success of Q3 shows that our customers appreciate our wide range of attractive products across all drive technologies,” said Pieter Nota, member of the board of management of BMW AG. “Our fully electric products, in particular, are benefiting from high demand worldwide — as seen in our battery electric vehicle [BEV] sales, which significantly outperformed the total BEV market in the first nine months. Overall, we are on track to meet our growth targets for 2023.”
The BMW Group delivered a total of 621,699 BMW, MINI, and Rolls-Royce vehicles to customers in Q3, representing year-on-year growth of 5.8%. In Q3, the company continued to build on its strong competitive position in key core markets. Between January and September, BMW Group sales climbed to 1.837 million units, up 5.1%.
As previously announced in August, the company expects to see solid growth in deliveries for the full year 2023 (previously, slight growth). Growth drivers include models from the upper price segment, as well as fully electric vehicles — with BEVs projected to account for 15% of total vehicle sales in 2023. It’s worth mentioning that BMW’s best-selling car of 2022 was the Electric i4 M50.
Earlier this month, BWM of North America reported its Q3 results, which included 83,949 vehicle sales, a 7.6% increase compared to Q2 2022. BMW delivered 13,079 BEVs, accounting for 15.5% of total BWW North America brand sales in Q3. “Together with our dealer partners, we are happy with the result achieved in the first three quarters, but more importantly, the strength of our product lineup positions us well for a strong finish to the year,” said Sebastian Mackensen, president and chief executive officer of BMW North America. “We offer a variety of different vehicles to meet our customers’ needs — from sedans and sports activity vehicles to internal combustion and electric drivetrains — and we’re pleased to report that demand remains high.”
Strong Demand For Premium-Priced EVs
In Q3, the BMW brand delivered 549,941 vehicles to customers worldwide — an increase of 6.2% compared to the same period of the previous year. Between January and September, 217,138 fully electric BMW vehicles were delivered to customers. BMW said that the BMW 4 Series models and, in particular, the fully electric BMW i4, are proving especially popular, while the BMW iX1 and X1 are also highly sought-after. Models from the upper price segment, like the 7 Series, the updated BMW X7, and the BMW X5 and BMW X6 models, are also driving sales growth.
In addition, the company is receiving feedback on the new BMW 5 Series range and, especially, the fully electric BMW i5. “With the launch of the new BMW i5, we will have another fully electric vehicle in the market that will further accelerate the ramp-up of electromobility. New orders already reflect our customers’ high level of enthusiasm for this new model,” said Nota. With the launch of the BMW i5, the BMW Group will have a fully electric option in all its core segments.
BMW M Success Story Continues In Third Quarter
With 48,978 units sold worldwide in Q3 — a year-on-year increase of 13.2% — BMW M once again demonstrated its strength in the profitable high-performance and performance segments. Sales were also boosted by the introduction of the new BMW XM, just six months ago. Following the start of production in July, the BMW i7 M70 and i5 M60 models are the newest members of the M family, combining fully electrified M Power with luxury and comfort. M GmbH therefore feels confident about the final quarter of 2023 and is on track for another record year.
MINI Releases New Models On The Road To All-Electric Model Lineup
The MINI brand delivered 70,384 vehicles to customers worldwide in Q3, up 2.6%. The latest MINI limited editions — the MINI John Cooper Works 1to6 Edition and the MINI Clubman Final Edition — contribute to the strong popularity of MINI brand vehicles. Between July and September, MINI sold 10,720 fully electric MINI Cooper SE and MINI Cooper SE Convertibles. With the recently launched new electric MINI Cooper and the upcoming release of the electric MINI Countryman in 2024, the MINI brand continues to progress toward an all-electric model line-up.
Rolls-Royce Prepares For Initial Customer Deliveries Of Spectre
Rolls-Royce Motor Cars sold 1374 vehicles in Q3, a 9% decrease. This was in line with expectations, given that production of Dawn and Wraith was discontinued in Q2 and the brand’s production facilities in Goodwood are gearing up for initial customer deliveries of the Rolls-Royce Spectre in the coming weeks. BMW said that interest in the fully electric super coupé remains exceptionally high and order books are already full until 2025. Rolls-Royce continues to deliver Coachbuild and Bespoke creations and demand for Phantom, Ghost, Cullinan, and Black Badge models remains strong. With a robust order book and 4555 vehicles (down 3.1%) sold since the start of the year, the company is approaching the year-end with confidence.
BMW Motorrad: Q3 Sales Confirm Continued High Customer Demand
BMW Motorrad delivered a total of 52,037 motorcycles and scooters to customers between July and September of its 2023 centenary year. Building on the previous all-time sales high it posted for the first half-year, strong customer demand for BMW Group motorcycles and scooters continued in Q3. The highly attractive product range, with the successful market launch of innovative new models, like the Power Roadster M 1000 R, lays the foundation of BMW Motorrad’s success. With the upcoming market launch of the new R 1300 GS, BMW Motorrad will have its most important product highlight of the year in showrooms by the end of Q4.
BMW & MINI Sales In The Regions/Markets
In China, the BMW Group sold 210,331 BMW and MINI vehicles in Q3, down 1.8%. As mentioned, 91,849 BMW and MINI vehicles were delivered to customers in the United States between July and September of this year, up 7.8%. In Europe, sales of BMW and MINI vehicles totaled 221,496 units for Q3, up 12.9%. In Germany, 70,901 BMW and MINI vehicles were registered during this period.
BMW Group Sales In Q3/Year-To-Date (YTD) September 2023
| Segment | Q3 2023 | Previous Year Comparison | YTD September 2023 | Previous Year Comparison |
| BMW Group Automotive | 621,699 | +5.8% | 1,836,563 | +5.1% |
| BMW | 549,941 | +6.2% | 1,621,267 | +5.7% |
| BMW M GmbH | 48,978 | +13,2% | 143.665 | +15.4% |
| MINI | 70,384 | +2.6% | 210,741 | +0.7% |
| BMW Group Electrified1 | 139,943 | +41.6% | 385,411 | +36.1% |
| BMW Group BEV | 93,931 | +79.6% | 246,867 | +92.6% |
| Rolls-Royce | 1374 | -9.0% | 4555 | -3.1% |
| BMW Motorrad | 52,037 | +0,5% | 164,908 | +3,5% |
1BEVs and PHEVs (Data Courtesy Of BMW Group)
BMW & MINI Sales By Region
| Region | Q3 2023 | Previous Year Comparison | YTD September 2023 | Previous Year Comparison |
| Europe | 221,496 | +12.9% | 670,119 | +6.4% |
| Germany2 | 70,901 | +17.9% | 205,775 | +11.4% |
| Asia | 271,561 | -0.8% | 783,189 | +2.0% |
| China | 210,331 | -1.8% | 602,911 | +1.7% |
| Americas | 113,407 | +8.9% | 338,093 | +9.8% |
| United States | 91,849 | +7.8% | 277,132 | +10.9% |
2Provisional registration figures (Data Courtesy Of BMW Group)
