In an effort to spur customer demand and reach its 2023 goal of producing 50,000 units, Rivian Automotive (Rivian) launched a new location in New York over the weekend. The store, which is part of Rivian’s Spaces line, is a family-friendly space for locals, Rivian owners, order holders, and prospective customers. “For anyone curious to learn about electrification, the ins and outs of charging, or talk future road trip ideas, we can’t wait to meet you. Visitors will also be able to see Rivian vehicles up close and sign up for a drive,” said Rivian in a statement.
The store is meant to showcase Rivian’s R1T electric pickup truck and R1S electric sedan in an actionable way, such as with a bike rack mounted on the top of the car or camping gear dispersed in and around the vehicles. The stores also offer Rivian apparel and are designed as a place to hang out and get to know the brand rather than simply buy the vehicles. “The energy has been incredible — palpable even — amongst the teams working onsite and the community members stopping by to welcome us,” said Mike Voegtlin, director of Spaces Operations.
Unlike traditional automakers, Rivian doesn’t have a dealership network. Its cars can be purchased online or through the Rivian app. “To experience our brand and our mission through a physical space — I hope that resonates in a meaningful way and forms deeper connections with our communities,” said Denise Cherry, senior director of facilities design and retail development for Rivian.
Rivian is also opening a service stop in Groveland, California, on the way to Yosemite National Park. “Groveland is the gateway to Yosemite, averaging 8600 vehicles per day and 3.1 million vehicles per year,” said Rivian in a statement. “Located along Main Street and SR-120, the story of this building has grown with the evolution of the automobile, from a blacksmith shop to a gas station. Rivian will continue the service stop legacy by bringing Rivian Adventure Network chargers to the site. The design focuses on the adaptive reuse of the site and will incorporate all concrete and stone from the demolition, reuse the original building truss, and partner with local millworkers to incorporate salvaged furniture and fixtures throughout the space.”