TuneIn Adds Rivian To List Of Auto OEM Partners

    (Image Courtesy Of Rivian Automotive)

    TuneIn, one of the largest live streaming audio services, has partnered with Rivian to offer TuneIn live and local radio, news, sports, podcasts to Rivian drivers worldwide 24/7. The Rivian partnership is one of many TuneIn collaborations with auto original equipment manufacturers (OEMs), including Tesla, Volvo, Polestar, Mercedes, JLR, and all Alexa-supported car audio systems. “We are incredibly excited to be adding Rivian to our existing lineup of automotive and connected car technology partners,” said Richard Stern, CEO of TuneIn. “At TuneIn, we’re working with the world’s most innovative automotive companies to reinvent radio and live premium audio entertainment for the connected car. Our deep partnerships in the automotive industry enable drivers to discover and access the best audio content from around the world, directly through their dashboard, via a simple touch or voice command via Alexa.”

    TuneIn quoted data from Edison Research’s Infinite Dial Study that found that more than 70% of cars will be connected by 2023. TuneIn believes that for radio to survive, it needs to pivot away from traditional listening hardware toward streaming digital systems. That means installing a built-in connected dashboard to customers that operates independently of a phone or another connected device.

    “Over the last few years, we’ve seen a tremendous amount of innovation in the auto infotainment space. The best auto manufacturers have been focused on making every aspect of the vehicle entertainment system intuitive and customizable,” said Jennifer Collins, senior vice president of business development at TuneIn. “At TuneIn, we are bringing this same level of customization and ease of use to in-car audio entertainment. The partnerships that TuneIn has and will continue to develop will allow auto manufacturers, and in turn drivers, to have access to the best in streaming radio and audio entertainment content, both in their car and on the go.”

    With more than 75 million monthly active users, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn broadcasts more than 100,000 owned and operated and partner radio stations. TuneIn Premium subscribers get exclusive access to commercial-free news from top networks like CNN, Fox News Radio, MSNBC, CNBC, and Bloomberg, as well as live NFL, NHL, and college sports programming, and commercial-free music channels.