On December 6, 2021, the BMW Group (BMW) celebrated the delivery of its one-millionth electrified vehicle: Pieter Nota, member of BMW’s board of management responsible for customer, brands, and sales handed over the milestone vehicle, a BMW iX xDrive40 (power consumption in kWh/100 km: 22.5 to 19.3 WLTP), to its owner at BMW Welt. The company included a special bonus with the delivery: the customer not only received the keys for their new vehicle, but also a BMW Wallbox, including installation, to enable safe and convenient home charging, as well as a credit for public Europe-wide charging with BMW charging. “The delivery of our one-millionth electrified vehicle marks a milestone in our transformation — and we already have the next one in our sights: we aim to break through the two-million mark in just two years,” said Nota. “Thanks to our steadily growing product range, we are setting ourselves ambitious sales targets, in particular for fully electric vehicles: in 2022, we aim to double this year’s sales. By 2025 the BMW Group will have delivered around two million fully electric vehicles to customers. We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030.”
BMW released two key innovation flagships, the BMW iX and the BMW i4, onto the market in mid-November. According to BMW, both models are being very well received by customers worldwide — as reflected in new orders from around the globe. Over the next year, BWM will expand its electrified product line-up to include fully electric versions of the BMW 7 Series and BMW X1. The high-volume BMW 5 Series will be added to the electric portfolio in 2023. The successor to the MINI Countryman and the all-electric Rolls-Royce Spectre will follow. By 2023, the company will already have at least one fully electric model on the roads in about 90% of its current market segments. Over the next 10 years or so, BWM plans to release a total of about 10 million fully electric vehicles onto the roads.
The Neue Klasse, which is uncompromisingly geared toward electric drive trains, will make a significant contribution to BMW Group sales volumes from the middle of the decade. The MINI product range will already be exclusively all-electric by the early 2030s and Rolls-Royce will be an all-electric brand from 2030 on. All future new models from BMW Motorrad in the field of urban mobility will also be fully electric.
BMW believes that the successful ramp-up of electromobility will depend on swift and comprehensive expansion of charging infrastructure. “Electromobility needs holistic thinking and implementation,” said Dr Andreas Aumann, head of strategic product management at BMW. “That is why we don’t just offer our customers highly attractive electrified cars; we also make sure charging is easy and convenient. Our commitment spans the entire value chain: from compelling products and services through strategic investments, all the way to building our own company charging infrastructure.”
BMW Charging and MINI Charging provide customers with access to one of Europe’s largest charging networks, made up of more than 250,000 charging points. With the “Active” tariff from BMW and MINI Charging, customers can charge at an attractive market-specific fixed rate that ensures full transparency. BWM also offers various home charging solutions with its wallboxes and holds a stake in three companies that will play a role in the continued ramp-up of electromobility. With more than 5000 charging points, BMW operates one of Germany’s largest company charging networks.
